You may have noticed some bright shirts featured in the pictures from the Walk on Flames Music Video. We featured our partner A.IN.T London (Art in Transit) which is a new UK based label and creative collective established in early 2006 and spearheaded by Charlie Crockett and Max Fowler.
Created initially as a reaction to what they felt was a lack of clothing in the market that represented them or their interests, they took what to them was the natural step of making their own, at first strictly just for friends and family.
“We didn’t want to be defined by or pigeonholed by what someone else thought was a fresh graphic or piece of clothing that tied you down to just one subculture; so many brands out there had no relevance to what we’re about or what we find interesting. Making our own clothes just seemed like a natural solution; the first pieces we did were done purely for the love and for our friends; we made them in a garden shed just round the corner from my house.” - Charlie Crokett
They’ve moved on a lot since then but all of their clothing is still 100% hand printed in London and they still retain the same hands on approach (see pics).
Keen to not create anything that would be thought of as stereotypically ’street’, their first official releases use Horror Comics of the 1950’s as their inspiration, flipped from their original colour palette into retina searing pinks and neon blues.The first series is called “Disrepectfully Yours“, something that Charlie and Max feels encapsulates the A.IN.T mindset and mentality perfectly.
“Max found the phrase “Disrepectfully Yours“ in one of these Horror comics from his huge archive and we both agreed it just fit the bill perfectly as a name for the first collection. We’re deliberately not aligning ourselves to any one scene / type of music / clothing or whatever. If you get it and you like what we do, you’re down with A.IN.T. No one’s excluded just because they don’t fit any one stereotype; we don’t so theres no reason for them to either.”
The first official releases from A.IN.T, the Hugg Life and Very Cleaver tees are available from the DPMHI store in Soho now, with more to follow…………..
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